Innovation

This case study focuses on our  experience working with one of the largest telecommunications companies in the United States.

This company works with a wide variety of devices and applications whilst attempting to develop and manage voice services and advanced data. Throughout this engagement, Proxima’s team members led the innovation effort to enable new customer experiences and establish revenue channels.

Challenges

The company was looking to establish new revenue channels in digital space and looking for a partner who could lead this engagement end to end for them,

Solution

Our team helped the customer to establish engaging customer experiences through innovative revenue channels.

  • Enabled engaging experiences for customers via Facebook Messenger based Chatbots with integrations to company’s backend systems
  • Launched holiday focused new customer experiences in voice assistants such as Google Home and Amazon Alexa
  • Optimized the checkout experience by reducing the number of touch points in the customer journey
Engagement Experience

This engagement included providing a customer journey roadmap in e-commerce and voice assistant space (Amazon Alexa and Google Home).

We created custom chatbots in Facebook Messenger and custom applications in the Amazon Alexa and Google Home ecosystem that drive engaging customer experiences through various marketing campaigns.

Performance of these campaigns was measured at every step of the customer journey and analytics dashboards were created and reviewed by their leadership team on a weekly basis.

Customer Feedback

“Our MQLs (Marketing Qualifying Leads) have grown so dramatically with our Facebook messenger based bot developed by Proxima team. This was our first implementation  on Facebook Messenger platform.“

– Director, Innovation